Adam is a publishing pioneer having founded many methods, technologies, and organizations in this space including Book Sprints (https://www.booksprints.net), Coko (https://coko.foundation), Paged.js (https://www.cabbagetreelabs.org), and the Open Publishing Awards (https://www.openpublishingawards.org). Adam was awarded the 2015, 2016 and 2017 Shuttleworth Fellowship from which he provided the original seed funding for Coko.

Adam has 30 years of business experience in non-profit and for profit environments, his first position as a CEO was at age 23. Adam has over 12 years of experience in innovative publishing processes and technologies and has been embedded in the publishing industry for almost 10 years. He is also very well known for his facilitation skills having founded Book Sprints and the Workflow Sprint method for optimizing publishing workflows.

Adam has also received the New Zealand Open Source Community award, and is frequently asked to present at publishing, technology, and open source events alike.